Joe Bastianich, a very successful restauranteur and entrepeneur said in his NY Times profile "Art without commerce is a hobby."
Ouch! It stings! But that's because it is oh-so true.
I am proud to admit that Gut Punch is now, technically speaking, a boutique ad agency with real clients. I love our current client. I love their idea; I think it's genius. I gotta tell you, it feels really effing great. Here is what we made. And now a word about Gut Punch's sponsor: Pongr.
The major problem I have with applications like Four Square is that there isn't any real world recognition, that, and the fact that if people know you are somewhere else, they could in theory, rob your home. On to the real world recognition part, you "check in" at a bar enough times and you become the mayor of that bar. That's cool.......I suppose.
But wouldn't you like to take pictures of you enjoying your favorite brand, such as Brooks Brothers? You take a picture of you wearing brooks brothers, or a picture of the golden fleece logo etc, you get the idea here and you send it out to the Pongr universe. Eventually, your rank in the company grows and you can get free stuff.
Who wouldn't want a crisp, sharp Brooks Brothers tie? I would love one.
So check it out people, it's fun!