Friday, December 3, 2010

An Actors tool: Charming the pants off the viewer.

Dean Winters is absolutely killing it with these All-State "Mayhem" commercials.  He is charming and irresistable in them.  Winters employs many tools during these spots, but his charm is the strongest move I see him make.  He also employs mystery/secret/confidentiality, relationship, opposite, game-play and importance.  This one is my favorite:

 "My scent? Like making love to a lumberjack."  That kills me every time.  This guy must be raking it in right now, it's a series of national commercials.  A conservative estimate is $250k this year.

Here is one excellent example of Winters mixing it up with the rate, inflection, pitch and dynamic and the line...."Because that's what I do" is especially nailed.  Check it out:

Oh and one more thing, see how he works the frame starting at the :22 mark? Ha!  This guy is excellent.

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