Dean Winters is absolutely killing it with these All-State "Mayhem" commercials. He is charming and irresistable in them. Winters employs many tools during these spots, but his charm is the strongest move I see him make. He also employs mystery/secret/confidentiality, relationship, opposite, game-play and importance. This one is my favorite:
"My scent? Like making love to a lumberjack." That kills me every time. This guy must be raking it in right now, it's a series of national commercials. A conservative estimate is $250k this year.
Here is one excellent example of Winters mixing it up with the rate, inflection, pitch and dynamic and the line...."Because that's what I do" is especially nailed. Check it out:
Oh and one more thing, see how he works the frame starting at the :22 mark? Ha! This guy is excellent.